CHINESE PAINTING & CALLIGRAPHY CORPORATE ART SERVICES

At the Sunny Art Centre, our team of in-house world-leading experts on Chinese painting and calligraphy works closely with prominent Chinese art institutions such as the National Gallery of China and China’s Central Academy of Fine Arts. The bond built with such institutions allows our artists to cultivate and refine a ground-breaking knowledge about both traditional and contemporary Chinese art and culture.

Furthermore:

  • Having collaborated on a recurring basis with well-established cultural, financial and commercial institutions, we have a vast arsenal of successful case studies and ideas which we can discuss with you.
  • The experience and knowledge of our team provide you with the guidance and advice required to deliver your service at the highest of standards.
  • We take care of everything that is needed for your project to be successful, from its conception as an idea to its execution.
  • Our record of reliable and efficient delivery of services means that you can be sure that we will cover your needs within the tightest of deadlines and requirements.
  • Our Chinese artists have a trackable record of blue-chip customer service and customer interaction for private events and in-store performances.

Moreover, our contemporary Chinese painting and calligraphy artists have been trained to:

  • Adapt to different environments as companies wish to host events across multiple stores and locations.
  • Provide branding and merchandising events tailored to each location and target market.
  • Flexibly manipulate an almost infinite gamut of media and surfaces such as metals, paper, glass, and fabrics.

Chinese Painting

At the Sunny Art Centre we have a team of highly qualified and renown Chinese painters with exceptional academic backgrounds and artistic careers. Indeed, our Chinese painting masters hold various qualifications from both Chinese and British Artistic institutions, amongst which Taipei Municipal University of Education, China Academy of Art, China Central Academy of Art, Central Saint Martins and Chelsea College of Arts and have exhibited extensively in both Europe and Asia. The strength of our team resides in its versatility. Our painters are highly skilled in both the traditional and meticulous Chinese painting, better known as Gongbi, and more abstract and contemporary style, known as Shui-mo. They also have extensive experience in collaborating with prestigious businesses and institutions, and hence in creating personalised traditional and contemporary Chinese paintings for marketing and promotional purposes.

Our painters are accustomed to working with a variety of materials. Their personalised paintings can indeed adorn surfaces made of: metal glass, different fabrics, leather, plastic cardboard, and paper.

Chinese Painting

At the Sunny Art Centre we have a team of highly qualified and renown Chinese painters with exceptional academic backgrounds and artistic careers. Indeed, our Chinese painting masters hold various qualifications from both Chinese and British Artistic institutions, amongst which Taipei Municipal University of Education, China Academy of Art, China Central Academy of Art, Central Saint Martins and Chelsea College of Arts and have exhibited extensively in both Europe and Asia. The strength of our team resides in its versatility. Our painters are highly skilled in both the traditional and meticulous Chinese painting, better known as Gongbi, and more abstract and contemporary style, known as Shui-mo. They also have extensive experience in collaborating with prestigious businesses and institutions, and hence in creating personalised traditional and contemporary Chinese paintings for marketing and promotional purposes.

Our painters are accustomed to working with a variety of materials. Their personalised paintings can indeed adorn surfaces made of: metal glass, different fabrics, leather, plastic cardboard, and paper.

The ancient art of Chinese calligraphy is world-renowned for its gestural movement and painterly touch. Not only is it a functional way of writing, but it is also considered an art form within Asian culture. Our master calligraphers come from the most renown calligraphy schools and are experienced in putting their artistic abilities to the service of academic and artistic institutions as well as fashion and beauty/cosmetic businesses.

 

 

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The ancient art of Chinese calligraphy is world-renowned for its gestural movement and painterly touch. Not only is it a functional way of writing, but it is also considered an art form within Asian culture. Our master calligraphers come from the most renown calligraphy schools and are experienced in putting their artistic abilities to the service of academic and artistic institutions as well as fashion and beauty/cosmetic businesses.

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Our experience and quality of service are the fruits of numerous successful collaborations with leading institutions and enterprises. Partners we worked with include:

Check examples of previously commissioned work that ranges from product personalisation services to on-site live activities executed by our in-house team of world-class artists.

Selfridges

Selfridges asked Sunny Art Centre to design and launch a new shopping experience for their customers during Chinese New Year. Our Chinese artists produced unique and delicate Chinese paintings on-site while customers were shopping. As Selfridges emphasised, this project strengthened the importance of the handcrafted art piece, associated with the handcrafted textile product, and the relevance of Chinese contemporary art in modern culture.

HSBC

Sunny Art Centre organised several interactive demonstrations and workshops for HSBC local branches across the UK to promote Chinese art and culture. Moreover, HSBC customers had the opportunity to showcase their artistic talent and creativity while learning from the guidance of our Chinese artists. Our programme enabled clients to produce a unique, handcrafted, festive art piece and to bring it home along with a written Chinese blessing made by our calligraphy artists.

Gucci

Bespoke and individually branded notebooks and greeting cards were created live during an event designed to provide targeted customers with greater brand experience and engagement level. Our in-house artists produced fine watercolour art pieces which were inspired by the company’s new Spring/Summer collection.

The in-store design was enriched with abstracted watercolours patters on large walls resembling the motifs of the new collection adding a fresh and light feeling to the environment in line with the graceful touch of the watercolours on the finely branded products.

Givenchy

Unique paintings inspired by the flowery ingredients of the brands’ perfumes were painted on-site for customers for these bespoke product marketing and product merchandising project. Our artist used fine painting techniques which involved the use of long-lasting acrylic paints mixed with watercolours to provide a collectable piece of art. The handmade patterns were meant to echo the main ingredient contained in each perfume of the newly released collection.

Sisley

A new collection of makeup products was launched for the spring/summer season in London stores located in Selfridges and Harrods as well as in Birmingham. Our contemporary visual artists were called to execute handmade and unique painted patterns on the packaging of the products. These varied from floral motifs to pre-ordered bespoke designs for customers.

The idea behind the launch was to provide customers with a personalised product, enhancing the brand's already strong devotion for personalised experiences for their customers. In a competitive market, the idea of providing collectable pieces of art, rather than mere products, allowed the brand to intensify the appetite for its new collection.

Tommy Hilfiger

Bespoke and individually branded notebooks were created live during an event designed to provide targeted customers with greater brand experience and engagement level. Our in-house artists produced fine personalised notebooks, using inks to recreate the effect of a gold thread embroidery work, which were inspired by the company’s new Spring/Summer collection.

Giorgio Armani

Giorgio Armani commissioned Sunny Art Centre to launch one of their new collection of products. Chinese style paintings from our artists were selected to be printed on their packaging and complimentary items. Designated showrooms in Selfridges, Harvey Nichol's and Westfield’s displayed the original works painted by our artists. Through this opportunity, we hoped to broaden peoples’ appreciation and understanding of Chinese culture outside of mainstream galleries and museums.

Kihel's

A series of bespoke and branded packaging was designed to provide targeted customers with greater brand experience and engagement level during the Chinese New Year period. Our in-house artists produced fine silver calligraphic work and patterns which translated in good wishes for the new year ahead.

The in-store design was enriched with red and silver patters on large walls resembling the motifs of the packaging adding a coherent warm feeling to the environment in line with the graceful touch of the finely branded products.

Viktor & Rolf

Viktor & Rolf and Sunny Art Centre collaborated on and launched a project in which our artists hand painted a line of limited edition Viktor & Rolf perfume bottles for Harrods. Each bottle was painted by hand with a variety of unique flowers and blossoms. In the same year, Viktor & Rolf also launched similar collaborations with Sunny Art Centre at Selfridges in Manchester and Westfields in Stratford.

La Mer

This nationwide branding project for La Mer involved the creation of bespoke packaging targeting Chinese audiences by using silver inks to write greetings and good wishes. The handwritten calligraphic style was developed following a close study of ancient Chinese characters from the Oracle Bone Script and "Bell and Pot" style (also known as metal style) which developed during the Germinant period. 

The fine and delicate style and careful execution of each and every part of the packaging was meant to reflect the meticulous attention to detail and the graceful nature of the brand's identity.

Royal Academy of Arts

The Royal Academy of Arts hosted a Chinese ink workshop with Sunny Art Centre. The event took place at the historic Reynolds Room and more than 300 participants experienced the magical possibilities of Chinese ink. Through this workshop, people became familiarised and inspired by this unique art form which they may not have been regularly be exposed to.

Westfield

We had been invited by Westfield to celebrate the Lunar New Year at both their Shepherd’s Bush and Stratford shopping malls. The workshops included face painting, lion dancing, lantern making, amongst many other festivities. However, our Chinese Calligraphy demonstration and Chinese Painting workshop became the highlight of the celebration. Our events encouraged everyone from families, visitors of Chinese origin, and locals, to learn and experience this unique style of art from China. These traditional Chinese events aimed to bring everyone luck, prosperity, happiness and good health in the year of Monkey, as well as a brand new cultural journey with the magic of ink and brush.

BBC Worldwide

In 2015, BBC Worldwide held a week-long internal arts festival commencing on the 8th of February which included special workshops for the company's employees. As this event coincided with the Chinese New Year we were honoured to be invited to organise a Chinese Painting Art Workshop for them.